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What We Do Every Day
What We Do
For brands, for audiences, for growth. We develop strategic content that supports brands’ business objectives through audience-first competitive intelligence, activation planning and performance analysis.
Recent News & Awards
We’re grateful to have worked on numerous award-winning projects.
Davey Awards Submission
Imagination worked with Discover to apply its recently refreshed brand identity to a new series of animated videos. This was an exciting venture for Discover as Imagination would be the first to bring their new illustration style to life in video! The first video in the series is “4 Different Types of Bank Accounts to Help Your Money […]
Imagination Clients win Prominent Content Marketing Institute Awards
The Content Marketing Institute (CMI) recently announced this year’s Content Marketing Awards winners and Imagination scored two big wins — and five finalist nods. The Content Marketing Awards recognize and award the best content marketing projects each year. This year’s panel of all-star judges reviewed nearly 1000 entries to determine the best of the best in content marketing excellence. […]
Imagination wins 8 EXCEL Awards, Including 5 Golds
In the 41st AM&P Network Association Council EXCEL Awards, Imagination won eight awards for excellence in content marketing. Winning entries are recognized for their excellence and leadership in association media, publishing, marketing and communication. The five Golds, two Silvers and one Bronze were awarded for work completed by Imagination for the following clients: Project Management […]
Imagination Client Wins Prominent Content Marketing Institute Award
The Content Marketing Institute (CMI) recently announced that TD Ameritrade Institutional has won a 2020 Content Marketing Award for Best Content Marketing Program and is a finalist for Project of the Year. TDAI was also recognized as a finalist for Best Podcast/Audio Series. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content […]
Featured
This University of Chicago Professor Says Your Goals Should Be More Fun
If your momentum tends to flag, it could be that your goals are too boring.
9 Best Practices for Writing Digital Content
Back when I was in journalism school at the University of Missouri, digital media was a hot new topic. The tried-and-true principles of writing and design weren’t quite working the same way on a computer as they did on magazines and newspapers. As a result, we were all—students, professors and working journalists—trying to figure out […]
Ask These 7 Questions to Improve Your Content Marketing Ideas
No idea arrives fully formed. These questions can help you get it ready for showtime.
Listen to “The Future of Podcasting,” Ep. 3 of Our Podcast About Podcasts
Podcasts are here to stay—but what will they look like in the future? After outlining the history of podcasts and how to create a podcast, this is what Imagination’s Senior Audio Manager Peter Kosmal sees in the future of podcasts: Interactivity The future of audio will feature heightened interactivity. Over the course of the pandemic, […]
How AI Could Make Your Content Strategy Irrelevant in 5 Years (and How You Can Prepare)
If you believe Elon Musk, artificial intelligence (AI) is a bigger threat to the human race than nuclear weapons. But before the machines gather the self-awareness and gumption to chuck us into the trash bin of time, it will first come for the SEOs. For years, I’ve convinced myself that the technology might displace the […]
Book Review of “Upstream: The Quest to Solve Problems Before They Happen” by Dan Heath
Full disclosure: Reviewers of business books do not read every word of every book. The stack of books never seems to get any smaller. Deadlines loom. And to be honest, business books are usually pretty formulaic: anecdote masquerading as meaningful example, what I see that no one else in history has ever seen, revolutionary methodology […]
What We Do
Insights
Read the latest thinking and opinions from our content experts across strategy, creation, distribution and performance.
The Power of Storytelling: Q&A With Cheryl Durst
This is a woman who knows how to use narrative and is serious about the power of storytelling, calling it an essential life skill. And it’s no different at work.
Your Guide to Engaging Subject Matter Experts
Successfully working with an SME takes time and care. These useful steps will help you create harmonious working relationships with these gatekeepers of knowledge.
Voice Search Optimization: A Guide to Catching Consumers’ Ears
Is your content marketing strategy prioritizing voice search optimization? Don’t be the brand that said “Why bother?” to digital marketing in 1999.
8 Key Elements to Building Brand Trust With Content Marketing
A little bit of authenticity goes a long way toward building credibility in your content marketing. Here are eight ways to create brand trust.
Are You Strategic, Creative and Curious?
We believe that Imagination creates endless possibilities, and we exist to help our clients build relationships that last. If this resonates with you, see if one of our available job openings feels like a match.
See Opportunities
Clever Video Marketing
With a clever, futuristic world filled with internet overlords, Reaching Across Illinois Library System (RAILS) explains the critical role libraries play, just in time for Library Lovers Day.
Motions Graphics Promotional Teaser
Designed specifically for social media and sales outreach, this 30-second motion graphics teaser video promotes a magazine issue launch.
Print to Interactive Transformation
Transforming a printed decision tree into an interactive quiz provides a unique, immersive experience for the audience.
PMI’s Projectified Podcast Engages Career-Oriented Pros
Produced with a deep focus on journalism, this bi-weekly podcast features leaders from around the world talking about the big business trends that matter most.
Member-Exclusive Magazine
With a new look and feel, this member-exclusive magazine updates the association for refreshed relevance.
Our Leadership
With collective decades of content marketing experience, our executive team drives innovation, creativity and strategic thinking across the organization.
James Meyers
Founder, President and CEO
Doug Kelly
EVP, Design, and Co-founder
Cyndee Miller
Senior Vice President, Content
Tiffany Toft
VP, Creative Director
John Morlock
Chief Operating and Financial Officer
Rebecca Rolfes
Co-Founder and Editorial Consultant
Katherine Kikut
VP, Controller
Kim Stotlar
Senior Account Director
We Work With Leading Brands
From B2B to B2C, financials services, association and health care.
