
6 Influencer Marketing Trends Shaping the Future of the Industry
Through influencer marketing, your brand has the opportunity to gain awareness and build credibility with new audiences.
Delivering carefully curated content to specific segments at precise touchpoints helps keep your brand top of mind, nurture relationships and assist audiences throughout their journeys.
Content in a vacuum is invisible. You need to put content in front of audiences where they spend their time — through deliberate, atomized, strategic distribution plans.
With consumers spending time on a variety of platforms, email, social media and native advertising enable brands to create cohesive brand experiences delivering information across multiple touchpoints.
Guiding users through their journeys starts with refined campaign objectives. Use content to drive awareness, spark dialogue and encourage engagement with the end goals of deepened relationships and increased brand affinity.
Program and channel strategic planning
Distribution activation planning
Native advertising
Social media planning and execution
Sales enablement
Print magazine production and mailing
Through influencer marketing, your brand has the opportunity to gain awareness and build credibility with new audiences.
Every content marketer knows that creating content that’s valuable to your audience takes time. Whether it’s a blog post or a white paper, a podcast or a video, creating compelling content often involves strategy, research, interviews, sharp writing, keen editing, design and more. That’s a lot of work, so it only makes sense to get […]
The pandemic changed everything — not just in health care. Consumers have changed how they shop, how they buy and what they value. Companies and industries around the world are subsequently scrambling to shift how they operate, how they communicate and how they sell. As we move through rapid digital transformation and integrate shifting consumer […]
Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. […]
Let our team identify strategic opportunities to reach and engage your audience.
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