If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.
Reach audiences where they are
Content in a vacuum is invisible. You need to put content in front of audiences where they spend their time — through deliberate, atomized, strategic distribution plans.
Create a surround-sound experience
With consumers spending time on a variety of platforms, email, social media and native advertising enable brands to create cohesive brand experiences delivering information across multiple touchpoints.
Facilitate user journeys
Guiding users through their journeys starts with refined campaign objectives. Use content to drive awareness, spark dialogue and encourage engagement with the end goals of deepened relationships and increased brand affinity.
That’s the medium’s magic: It can be as mainstream or as niche as you need it to be, and it changes often enough to remain relevant.
An email subject line can either be your first impression or your last. It can be the difference between connecting with a subscriber and turning them off.
The best, freshest redesigns feel that way because they’re more than a fresh coat of paint — or a new set of fonts, for that matter.