6 Influencer Marketing Trends Shaping the Future of the Industry
Through influencer marketing, your brand has the opportunity to gain awareness and build credibility with new audiences.
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Content Performance
Reach audiences where they are
Content in a vacuum is invisible. You need to put content in front of audiences where they spend their time — through deliberate, atomized, strategic distribution plans.
Create a surround-sound experience
With consumers spending time on a variety of platforms, email, social media and native advertising enable brands to create cohesive brand experiences delivering information across multiple touchpoints.
Facilitate user journeys
Guiding users through their journeys starts with refined campaign objectives. Use content to drive awareness, spark dialogue and encourage engagement with the end goals of deepened relationships and increased brand affinity.
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Program and channel strategic planning
Distribution activation planning
Native advertising
Social media planning and execution
Sales enablement
Print magazine production and mailing
Insights
Content Atomization: What It Is and How To Use It in Your Content Strategy
Every content marketer knows that creating content that’s valuable to your audience takes time. Whether it’s a blog post or a white paper, a podcast or a video, creating compelling content often involves strategy, research, interviews, sharp writing, keen editing, design and more. That’s a lot of work, so it only makes sense to get […]
Marketing Lessons From the Front Lines
The pandemic changed everything — not just in health care. Consumers have changed how they shop, how they buy and what they value. Companies and industries around the world are subsequently scrambling to shift how they operate, how they communicate and how they sell. As we move through rapid digital transformation and integrate shifting consumer […]
Are You Reelin’ in the Ears?
Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. […]
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