How to Find Content Marketing Ideas
The content well has run dry. Now what?
Thought Leadership Index™
You know thought leadership works, but how do you prove it? How do you benchmark your program’s results to track if and how your strategy and content are driving quantifiable business results? We couldn’t find an effective tool for measuring the impact of thought leadership, so we built one.
The Thought Leadership Index™ is our annual benchmark measurement, assessment and analysis of thought leadership programs. The index tracks five crucial data sets that analyze a customized range of 50-100 metrics, weighted according to your goals:
- Authority Analytics
- Trust Analytics
- Expertise and Foresight Analytics
- Visibility Analytics
- Content Leadership Analytics
Imagination developed this proprietary index, in consultation with Northwestern University’s IMC Spiegel Digital and Database Research Center, to validate our methodology and process for measuring thought leadership.
Insights
What Gear Do You Need To Start a Podcast?
Peter Kosmal shares some of his favorite podcasting gear to help you launch a podcast of your own.
Imagination and Staples Win for Best Print Publication at the Content Marketing Awards
Staples Worklife magazine took home first prize at the CMAs in the print publication category.
This University of Chicago Professor Says Your Goals Should Be More Fun
If your momentum tends to flag, it could be that your goals are too boring.
Interested in benchmarking your thought leadership?
Let us help you benchmark your content marketing program.
Become a Thought Leader