Thought Leadership Index™

You know thought leadership works, but how do you prove it? How do you benchmark your program’s results to track if and how your strategy and content are driving quantifiable business results? We couldn’t find an effective tool for measuring the impact of thought leadership, so we built one.

The Thought Leadership Index™ is our annual benchmark measurement, assessment and analysis of thought leadership programs. The index tracks five crucial data sets that analyze a customized range of 50-100 metrics, weighted according to your goals:

  • Authority Analytics
  • Trust Analytics
  • Expertise and Foresight Analytics
  • Visibility Analytics
  • Content Leadership Analytics

Imagination developed this proprietary index, in consultation with Northwestern University’s IMC Spiegel Digital and Database Research Center, to validate our methodology and process for measuring thought leadership.

Insights


The 9 benefits of content hubs for your brand

If you’ve got a story to tell and thought leadership is your content marketing mantra, there’s no better format than a content hub.That’s because content hubs are the heart and soul of a brand’s data-driving, editorially innovative, audience-hustling content marketing program. It’s your brand storytelling meet-up, your online home for visitors new and old, your […]


Hub supereme: Why the content hub is a content marketing powerhouse

Move over, blog. It used to be every company had to have one. And, for the majority of brands, a blog is still a savvy way to publish your expertise and POV on timely topics. But there’s a format better suited to showcase the full strategic range of B2B and association brands’ thought leadership chops. […]


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