
How to Find Content Marketing Ideas
The content well has run dry. Now what?
You know thought leadership works, but how do you prove it? How do you benchmark your program’s results to track if and how your strategy and content are driving quantifiable business results? We couldn’t find an effective tool for measuring the impact of thought leadership, so we built one.
The Thought Leadership Index™ is our annual benchmark measurement, assessment and analysis of thought leadership programs. The index tracks five crucial data sets that analyze a customized range of 50-100 metrics, weighted according to your goals:
Imagination developed this proprietary index, in consultation with Northwestern University’s IMC Spiegel Digital and Database Research Center, to validate our methodology and process for measuring thought leadership.
The content well has run dry. Now what?
Peter Kosmal shares some of his favorite podcasting gear to help you launch a podcast of your own.
Staples Worklife magazine took home first prize at the CMAs in the print publication category.
If your momentum tends to flag, it could be that your goals are too boring.
Let us help you benchmark your content marketing program.
Become a Thought Leader