Thought Leadership Index™

You know thought leadership works, but how do you prove it? How do you benchmark your program’s results to track if and how your strategy and content are driving quantifiable business results? We couldn’t find an effective tool for measuring the impact of thought leadership, so we built one.

The Thought Leadership Index™ is our annual benchmark measurement, assessment and analysis of thought leadership programs. The index tracks five crucial data sets that analyze a customized range of 50-100 metrics, weighted according to your goals:

  • Authority Analytics
  • Trust Analytics
  • Expertise and Foresight Analytics
  • Visibility Analytics
  • Content Leadership Analytics

Imagination developed this proprietary index, in consultation with Northwestern University’s IMC Spiegel Digital and Database Research Center, to validate our methodology and process for measuring thought leadership.

Insights


neon hello text in the evening sky

How to Do Email Marketing Like a Pro

If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.


pile of magazines on a wooden table

What Makes a Magazine a Magazine?

That’s the medium’s magic: It can be as mainstream or as niche as you need it to be, and it changes often enough to remain relevant.


Interested in benchmarking your thought leadership?

Let us help you benchmark your content marketing program.

Become a Thought Leader

Receive Content Marketing Smarts

Get our complimentary, award-winning orange magazine, full of creative insights on content marketing and industry trends.

Send me orange

Stay Connected With Us

Subscribe to our newsletter to get your monthly dose of content directly in your inbox.

Sign me up