If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.
Thought Leadership Index™
You know thought leadership works, but how do you prove it? How do you benchmark your program’s results to track if and how your strategy and content are driving quantifiable business results? We couldn’t find an effective tool for measuring the impact of thought leadership, so we built one.
The Thought Leadership Index™ is our annual benchmark measurement, assessment and analysis of thought leadership programs. The index tracks five crucial data sets that analyze a customized range of 50-100 metrics, weighted according to your goals:
- Authority Analytics
- Trust Analytics
- Expertise and Foresight Analytics
- Visibility Analytics
- Content Leadership Analytics
Imagination developed this proprietary index, in consultation with Northwestern University’s IMC Spiegel Digital and Database Research Center, to validate our methodology and process for measuring thought leadership.
When you’re aiming to develop and promote new insights, you have to adapt all the time.
Craft brewers are getting on board with what content marketing does well: authentic storytelling.
That’s the medium’s magic: It can be as mainstream or as niche as you need it to be, and it changes often enough to remain relevant.