Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. […]
Become essential to your audience
A content strategy begins with truly understanding your audience’s needs, motivations and pain points. They must be at the center of every decision, guiding all program development and execution decisions.
- Audience personas
- Performance analytics
- Distribution plan overview
- Content inventory
- Discoverability & SEO analysis
- Competitive landscape
- Content framework & editorial calendar
- Keyword cluster matrix
- Campaign plan
- Social playbook
- Email campaign plan
- User experience ecosystem
- Optimization/consolidation plan
- Measurement plan
Use content to drive business success
We create content strategies that are relentlessly aligned to business goals and objectives. Considering the purpose of every piece, we deliver leads to a cohesive, streamlined content program seamlessly aligned to your marketing pillars.
Build a surround-sound experience
Simply creating content isn’t enough — you have to create content that matters. Doing it right means starting with the end goal. That goal guides a holistic strategic ecosystem that delivers game-changing content to your intended audience at the moment they need it.
Integrate across worlds
Successful content works best when integrated across all marketing efforts. Our strategic planning process considers how content marketing can enhance all of your marketing touchpoints, creating a clear roadmap for use across your organization.
Business marketing goals and objectives assessment
Content audits and content refreshes
Persona development and journey mapping
Distribution plan development
Program and project management
Keyword Cluster Matrices
Centralizing keyword research into a repository and organizing data into clusters guide strategic content pillar development.
User Journey Maps
Visualizing the audience’s journey from moment of inspiration to conversion enables intentional decision-making to guide next steps.
In the world of financial services, there’s a lot of overlap across products and services. Banks and other finserv companies are also addressing a very broad audience. As a result, financial services content blends together, making brand differentiation even more difficult. “This is an industry that has always struggled to differentiate,” says Simona Covel, senior […]
When you’re aiming to develop and promote new insights, you have to adapt all the time.
Craft brewers are getting on board with what content marketing does well: authentic storytelling.