In the world of financial services, there’s a lot of overlap across products and services. Banks and other finserv companies are also addressing a very broad audience. As a result, financial services content blends together, making brand differentiation even more difficult. “This is an industry that has always struggled to differentiate,” says Simona Covel, senior […]
Own the conversation
Thought leaders shape conversations with content that comes with a distinct point of view on the topics and trends your audience cares about.
More content doesn’t always mean more influence. Your brand’s storytelling must be both authentic and rooted in strategy to earn attention and inspire engagement.
Cut through the noise
A rigorous content creation process undergirds everything we produce. Through a cross-discipline team, we layer strategy, design, content, digital and fact-check to ensure creativity, quality and performance.
Ideation & planning
Our team tracks news, trends and keywords to identify story ideas and ensure maximum optimization.
Journalism & storytelling
Subject matter experts draft stories and route manuscripts through three rounds of editorial review, plus fact-check.
Design & development
Stories are then transformed into creative concepts, whether designed pieces, video or digital interactives.
Evaluation & optimization
As content is developed and the program matures, performance analytics are evaluated against objectives and KPIs for actionable insights and future ideation.
Clever Video Marketing
With a clever, futuristic world filled with internet overlords, Reaching Across Illinois Library System (RAILS) explains the critical role libraries play, just in time for Library Lovers Day.
Motions Graphics Promotional Teaser
Designed specifically for social media and sales outreach, this 30-second motion graphics teaser video promotes a magazine issue launch.
Print to Interactive Transformation
Transforming a printed decision tree into an interactive quiz provides a unique, immersive experience for the audience.
PMI’s Projectified Podcast Engages Career-Oriented Pros
Produced with a deep focus on journalism, this bi-weekly podcast features leaders from around the world talking about the big business trends that matter most.
With a new look and feel, this member-exclusive magazine updates the association for refreshed relevance.
With the rise of streaming services, global internet access and the number of networked devices per capita, 80% of all internet traffic by 2022 will consist of just internet video traffic.
This is a woman who knows how to use narrative and is serious about the power of storytelling, calling it an essential life skill. And it’s no different at work.
Successfully working with an SME takes time and care. These useful steps will help you create harmonious working relationships with these gatekeepers of knowledge.