Landscape Audits

A holistic landscape audit identifies current performance, gaps, audience needs and opportunities to inform your content strategy.

Through a blend of discovery and analysis, we build a comprehensive working snapshot of the current competitive content environment, identify ownable topical pillars and create a holistic plan for building a true content ecosystem.

Audience review & persona definition

Determine behaviors, motivations and content needs for each audience segment.

Industry analysis & white space review

Analyze the industry landscape to identify content gaps and competitive white space you can own. 

Distribution strategy development

Review current distribution strategy approaches and identify program optimizations.

Keyword cluster matrix

Understand SEO performance through the lens of current and anticipated search behavior and best practices.

Site analytics overview

Assess current content performance data and user experience, and leverage journey mapping.

Content library analysis

Evaluate effectiveness of current content inventory to inform editorial calendar development.

Landscape audit findings drive program strategy

The needs and opportunities we uncover form the core elements that influence the development of an overall content strategy program, including:

  • Program goals and objectives
  • Audience subsegments
  • Content pillar and editorial calendar opportunities
  • Keyword cluster matrix
  • Content hub technical recommendations
  • Atomization and distribution plan recommendations
  • Consolidation and optimization plan
  • Measurement plan

Insights


Top down view of a man typing on a computer

9 Best Practices for Writing Digital Content

Back when I was in journalism school at the University of Missouri, digital media was a hot new topic. The tried-and-true principles of writing and design weren’t quite working the same way on a computer as they did on magazines and newspapers. As a result, we were all—students, professors and working journalists—trying to figure out […]


Young female model in eyeglasses and modern true wireless earbuds listening to audio in studio with neon lights

Listen to “The Future of Podcasting,” Ep. 3 of Our Podcast About Podcasts

Podcasts are here to stay—but what will they look like in the future?  After outlining the history of podcasts and how to create a podcast, this is what Imagination’s Senior Audio Manager Peter Kosmal sees in the future of podcasts: Interactivity The future of audio will feature heightened interactivity. Over the course of the pandemic, […]


Ready to assess the landscape?

Let us help you identify opportunities with existing and net-new content.

Contact Us

Receive Content Marketing Smarts

Get our complimentary, award-winning orange magazine, full of creative insights on content marketing and industry trends.

Send me orange

Stay Connected With Us

Subscribe to our newsletter to get your monthly dose of content directly in your inbox.

Sign me up