The B2B Buyer Journey: Give Prospects the Content They Need at Every Stage
This is how to create content that serves your audience from pain point to purchase.
Thought Leadership Index™
You know thought leadership works, but how do you prove it? How do you benchmark your program’s results to track if and how your strategy and content are driving quantifiable business results? We couldn’t find an effective tool for measuring the impact of thought leadership, so we built one.
The Thought Leadership Index™ is our annual benchmark measurement, assessment and analysis of thought leadership programs. The index tracks five crucial data sets that analyze a customized range of 50-100 metrics, weighted according to your goals:
- Authority Analytics
- Trust Analytics
- Expertise and Foresight Analytics
- Visibility Analytics
- Content Leadership Analytics
Imagination developed this proprietary index, in consultation with Northwestern University’s IMC Spiegel Digital and Database Research Center, to validate our methodology and process for measuring thought leadership.
Award-Winning Omnichannel Approach Drives Sales Leads
TD Ameritrade Institutional (TDAI) sought to drive organic search traffic, establish deeper engagement with prospects and clients, cement its thought leadership and eventually drive sales leads in this niche space — financial advisers and those who aspire to be one.
Insights
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Hub supereme: Why the content hub is a content marketing powerhouse
Move over, blog. It used to be every company had to have one. And, for the majority of brands, a blog is still a savvy way to publish your expertise and POV on timely topics. But there’s a format better suited to showcase the full strategic range of B2B and association brands’ thought leadership chops. […]
The 9 benefits of content hubs for your brand
If you’ve got a story to tell and thought leadership is your content marketing mantra, there’s no better format than a content hub.That’s because content hubs are the heart and soul of a brand’s data-driving, editorially innovative, audience-hustling content marketing program. It’s your brand storytelling meet-up, your online home for visitors new and old, your […]
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Become a Thought Leader