If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.
Regardless of industry, no other distribution channel comes close to the power and reach of email. Nearly 90% of marketers use email as their primary channel for lead generation, and 47% rate email as the most effective channel in their arsenal, regardless of goal.
However, not all email programs are created equal. Crafting a strong email strategy that integrates with your overall marketing ecosystem is as much an art as it is a science.
Capture and convert target audience members into qualified leads.
Send content directly to audience members to drive continued engagement right from the inbox.
Use automation technology to engage your audience in real time based on behavioral triggers.
Nurture contacts, members and other brand ambassadors through the funnel from prospect to advocate with personalized, guided content communications.
Subscriber list management
Optimize email performance through active list management, reengagement strategies and suppression thresholds.
Test both creative and technical variables to find what really works to engage your audience and improve your campaign performance.
That’s the medium’s magic: It can be as mainstream or as niche as you need it to be, and it changes often enough to remain relevant.
An email subject line can either be your first impression or your last. It can be the difference between connecting with a subscriber and turning them off.
The best, freshest redesigns feel that way because they’re more than a fresh coat of paint — or a new set of fonts, for that matter.