Email Marketing

Regardless of industry, no other distribution channel comes close to the power and reach of email. Nearly 90% of marketers use email as their primary channel for lead generation, and 47% rate email as the most effective channel in their arsenal, regardless of goal.

However, not all email programs are created equal. Crafting a strong email strategy that integrates with your overall marketing ecosystem is as much an art as it is a science.

Lead generation

Capture and convert target audience members into qualified leads.

Digital newsletters

Send content directly to audience members to drive continued engagement right from the inbox.

Marketing automation

Use automation technology to engage your audience in real time based on behavioral triggers.

Lead nurturing

Nurture contacts, members and other brand ambassadors through the funnel from prospect to advocate with personalized, guided content communications.

Subscriber list management

Optimize email performance through active list management, reengagement strategies and suppression thresholds.

A/B testing

Test both creative and technical variables to find what really works to engage your audience and improve your campaign performance.

Insights


neon hello text in the evening sky

How to Do Email Marketing Like a Pro

If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.


pile of magazines on a wooden table

What Makes a Magazine a Magazine?

That’s the medium’s magic: It can be as mainstream or as niche as you need it to be, and it changes often enough to remain relevant.


Ready to land in your audience’s inboxes?

Let us help you ramp up your email marketing.

Contact us

Receive Content Marketing Smarts

Get our complimentary, award-winning orange magazine, full of creative insights on content marketing and industry trends.

Send me orange

Stay Connected With Us

Subscribe to our newsletter to get your monthly dose of content directly in your inbox.

Sign me up