The pandemic changed everything — not just in health care. Consumers have changed how they shop, how they buy and what they value. Companies and industries around the world are subsequently scrambling to shift how they operate, how they communicate and how they sell. As we move through rapid digital transformation and integrate shifting consumer […]
Regardless of industry, no other distribution channel comes close to the power and reach of email. Nearly 90% of marketers use email as their primary channel for lead generation, and 47% rate email as the most effective channel in their arsenal, regardless of goal.
However, not all email programs are created equal. Crafting a strong email strategy that integrates with your overall marketing ecosystem is as much an art as it is a science.
Capture and convert target audience members into qualified leads.
Send content directly to audience members to drive continued engagement right from the inbox.
Use automation technology to engage your audience in real time based on behavioral triggers.
Nurture contacts, members and other brand ambassadors through the funnel from prospect to advocate with personalized, guided content communications.
Subscriber list management
Optimize email performance through active list management, reengagement strategies and suppression thresholds.
Test both creative and technical variables to find what really works to engage your audience and improve your campaign performance.
Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. […]
In the world of financial services, there’s a lot of overlap across products and services. Banks and other finserv companies are also addressing a very broad audience. As a result, financial services content blends together, making brand differentiation even more difficult. “This is an industry that has always struggled to differentiate,” says Simona Covel, senior […]
If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.