Video marketing builds trust between brands and audiences by evoking emotion through visual storytelling.
Not only is video one of the most engaging ways to tell a story, it can change consumer behavior. To capitalize on its power, video needs to be fully integrated into a wider content program and analyzed for its efficacy.
People often prefer watching a video over other content formats. In turn, search engines and social channels alike prioritize video content.
As both a visual and audio medium, video helps translate hard-to-explain concepts into immersive experiences.
Integrating video offers the opportunity to repurpose topics in a different format, reaching new audiences and distributing information anew.
Think beyond video as a singular long-form visual, and incorporate video packages into your content marketing program that maximize distribution and atomization possibilities.
Every video starts with a solid strategy. Knowing the target audience and distribution channels informs the video types, lengths, and overall voice and tone. It also allows for the identification of production efficiencies to maximize a project’s budget and impact. Some projects are all about volume and consistency, and others are about thinking big and staying fresh. No matter the need, Imagination tailors every production to the client. We have our specialties — and we’re excited to share them — but uncharted waters are our playground. Ready to try something new? We are, too.
Custom social packages get the most mileage from your videos. These packages can include live action and motion graphic videos:
With a clever, futuristic world filled with internet overlords, Reaching Across Illinois Library System (RAILS) explains the critical role libraries play, just in time for Library Lovers Day.
Designed specifically for social media and sales outreach, this 30-second motion graphics teaser video promotes a magazine issue launch.
Transforming a printed decision tree into an interactive quiz provides a unique, immersive experience for the audience.
Produced with a deep focus on journalism, this bi-weekly podcast features leaders from around the world talking about the big business trends that matter most.
With a new look and feel, this member-exclusive magazine updates the association for refreshed relevance.
With the rise of streaming services, global internet access and the number of networked devices per capita, 80% of all internet traffic by 2022 will consist of just internet video traffic.
This is a woman who knows how to use narrative and is serious about the power of storytelling, calling it an essential life skill. And it’s no different at work.
Successfully working with an SME takes time and care. These useful steps will help you create harmonious working relationships with these gatekeepers of knowledge.
Is your content marketing strategy prioritizing voice search optimization? Don’t be the brand that said “Why bother?” to digital marketing in 1999.
Let our experts find ways to reimagine your storytelling with video.
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