How Your Financial Services Content Marketing Can Break Free From the Pack [White Paper]
A framework for marketers to rescue their ideas from the sea of sameness and create meaningful stories that deliver differentiated brand value.
Video Marketing
Video marketing builds trust between brands and audiences by evoking emotion through visual storytelling.
Not only is video one of the most engaging ways to tell a story, it can change consumer behavior. To capitalize on its power, video needs to be fully integrated into a wider content program and analyzed for its efficacy.
Tap into a preferred media
People often prefer watching a video over other content formats. In turn, search engines and social channels alike prioritize video content.
Easily communicate complex topics
As both a visual and audio medium, video helps translate hard-to-explain concepts into immersive experiences.
Diversify content formats
Integrating video offers the opportunity to repurpose topics in a different format, reaching new audiences and distributing information anew.
Maximize your video marketing investment
Think beyond video as a singular long-form visual, and incorporate video packages into your content marketing program that maximize distribution and atomization possibilities.
Video possibilities
Every video starts with a solid strategy. Knowing the target audience and distribution channels informs the video types, lengths, and overall voice and tone. It also allows for the identification of production efficiencies to maximize a project’s budget and impact. Some projects are all about volume and consistency, and others are about thinking big and staying fresh. No matter the need, Imagination tailors every production to the client. We have our specialties — and we’re excited to share them — but uncharted waters are our playground. Ready to try something new? We are, too.
Live-action video productions
- Narrative videos
- Documentary-style
- Subject matter expert interviews
- Event coverage
- Live social videos
- 360° video
Motion graphic videos
- Animated infographics
- Explainer-style videos
- Podcast and magazine teasers
- Narrative animated videos
- GIFs
Social packages
Custom social packages get the most mileage from your videos. These packages can include live action and motion graphic videos:
- YouTube pre-roll ads
- 15-, 30- and/or 60-second social cuts of live action and motion graphic videos, optimized per channel specs
- Vertical videos for Instagram Stories and IGTV
- Stills and/or GIFs from existing videos, optimized
Clever Video Marketing
With a clever, futuristic world filled with internet overlords, Reaching Across Illinois Library System (RAILS) explains the critical role libraries play, just in time for Library Lovers Day.
Motions Graphics Promotional Teaser
Designed specifically for social media and sales outreach, this 30-second motion graphics teaser video promotes a magazine issue launch.
Print to Interactive Transformation
Transforming a printed decision tree into an interactive quiz provides a unique, immersive experience for the audience.
PMI’s Projectified Podcast Engages Career-Oriented Pros
Produced with a deep focus on journalism, this bi-weekly podcast features leaders from around the world talking about the big business trends that matter most.
Member-Exclusive Magazine
With a new look and feel, this member-exclusive magazine updates the association for refreshed relevance.
Insights
Your Content Is Your Voice. So What Is Yours Saying?
Across the country, chief marketing officers are catching their breath. Finally. Holy hell, finally. After 18 months of pivots and recalibrations and budget changes and strategy rethinks, there’s finally a minute. A minute to look up to the sky and down to the ground and determine where the dust has settled. There’s a lot of […]
3 Ways to Achieve Brand Differentiation in Your Financial Services Marketing
In the world of financial services, there’s a lot of overlap across products and services. Banks and other finserv companies are also addressing a very broad audience. As a result, financial services content blends together, making brand differentiation even more difficult. “This is an industry that has always struggled to differentiate,” says Simona Covel, senior […]
B2B Video Content Marketing: 8 Tips to Liven Up Your Strategy
With the rise of streaming services, global internet access and the number of networked devices per capita, 80% of all internet traffic by 2022 will consist of just internet video traffic.
Looking to add video marketing?
Let our experts find ways to reimagine your storytelling with video.
Contact us