Infographic: Data Rules for Dominating Google

Without analytic insight, content can’t be king.

a closeup shot of a metal chain

In the world of content marketing, the use of data insights is no longer optional. Your content won’t be king if you don’t know how to capitalize on trends and make sure it reaches the right audiences.

But how does it work? Get an example below in the form of “blockchain,” a common topic in financial services marketing with ample content opportunities.

Infographic illustrating how search analytics and trend data can help financial services content capture opportunity by ranking well in results for trending topics.

Marketing for financial services is boosted by a data-driven strategy

We all know content presents an opportunity to generate more traffic and in turn, more business. By ascertaining what an audience’s interests are within a topic, using data and analytics to target common searches and identifying where your business objectives align is how your company can capitalize.

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