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Persistence isn’t just a virtue. In the experience of Beth Hampton, vice president of marketing and communication for AACC, it’s a must-have quality for leading an association in the modern era.
Brands are betting on music content marketing by sponsoring playlists in the hopes of driving engagement and, eventually, dollars.
For many associations, the real question is: Are you looking ahead or just playing catch-up?
If you’re not giving serious thought to thought leadership in your content marketing, you should. Here are seven reasons why.
How does an online financial tech company replace the intimacy of sitting down once a year over coffee to talk retirement strategies with a trusted, graying, golf-playing financial adviser?
Millennials — and the Generation Z workers coming up behind them — are at the leading edge of many shifts in how associations communicate and act when it comes to association and membership.
Find out how these three firms use what they do—and how they do it—to jump-start their content programs.
The food-as-identity phenomenon starts, as many market-disrupting phenomena do, with millennials and digital technology.
Disconnected internal teams often can lead to disconnected client relationships. This is an issue many financial organizations face today. Fortunately, it’s solvable.
Specialty denim brands and well-designed content marketing are forging a true-blue partnership that delivers niche-audience storytelling and sales.
Imagination sat down with five Gen Zers in our Chicago HQ to get their take on how content marketers should—and definitely should not—try to connect with them.
In a way, the music industry was an early adopter of content marketing, with its go-to tool: the music video.