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If you’ve ever Googled how to do something, such as cleaning a cast iron skillet or asking for a raise, then you’ve likely enjoyed the benefits of service journalism. Or was it content marketing? Now that brands like Discover and publications like The New York Times are creating helpful content for readers, the distinction between […]
A framework for marketers to rescue their ideas from the sea of sameness and create meaningful stories that deliver differentiated brand value.
See how these podcasts have elevated their conversations to be more engaging for their listeners.
Across the country, chief marketing officers are catching their breath. Finally. Holy hell, finally. After 18 months of pivots and recalibrations and budget changes and strategy rethinks, there’s finally a minute. A minute to look up to the sky and down to the ground and determine where the dust has settled. There’s a lot of […]
Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. […]
In the world of financial services, there’s a lot of overlap across products and services. Banks and other finserv companies are also addressing a very broad audience. As a result, financial services content blends together, making brand differentiation even more difficult. “This is an industry that has always struggled to differentiate,” says Simona Covel, senior […]
When you’re aiming to develop and promote new insights, you have to adapt all the time.
Craft brewers are getting on board with what content marketing does well: authentic storytelling.
Creativity in every form is all around us. Be open to it. You never know where the next inspirational spark might come from.
For any content marketing program to be effective, you need to consider those ancillary users — the sales team, the financial advisers, the resellers — and empower them to easily use the materials you create.
We sat down with Mike Plante, Amica marketing officer, to discuss why content marketing aligns so tightly with Amica’s brand goals—and explore the lessons he’s learned along the way.
To differentiate themselves in a crowded banking industry, niche banks are very clear about who their services are for.