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When creating content for our clients, we often get questions about links. It’s easy to see why there’s confusion and uncertainty: They can have implications for search engine optimization (SEO), conversion rate optimization (CRO) and the overall user experience (UX). Those are all important components of content marketing! So, without further ado, here are […]
Maybe you’re drawn to the twists and turns of Serial, the human interest stories of This American Life, or the news download offered by The Daily, but no matter what’s percolating through your AirPods, podcasts have your ear. And you’re not alone. More than 150 million Americans have listened to a podcast, which accounts for […]
A well-written social media post can cause you to stop scrolling, read it in its entirety, and maybe even take action. Even if your post includes a stunning image, you’ll need some strong copy to keep it engaging. Take National Geographic’s LinkedIn posts. You’d be hard pressed to find one image that wasn’t captivating, but […]
The success of your marketing depends on creativity. Some ideas to empower your team to be as creative as they can be.
Search engines are constantly coming up with new ways to serve information up to users.
“If you’re not using video you’re a dinosaur!” That’s been the common refrain in the marketing world for years now. We’ve heard that video is the fastest-growing, most important, number-one conversion-generating marketing tool for nearly a decade. We don’t need to show you any more stats to convince you that video is an extremely important […]
Today, 8.5 billion searches are conducted every day. It’s now second nature for consumers to turn to Google to find the answers to their questions. Sadly, 91 percent of content gets no organic traffic from Google, according to Ahrefs, which speaks to how competitive the fight for content visibility is. Search is a constantly evolving […]
Google is notoriously tight-lipped on the specifics of how its proprietary algorithms work. It has been up to diligent SEO practitioners over the years to uncover trends, dig into the algorithm update announcements that Google makes, track the data and test variables to develop best practices on what matters most and how to get content […]
Through influencer marketing, your brand has the opportunity to gain awareness and build credibility with new audiences.
Peter Kosmal shares some of his favorite podcasting gear to help you launch a podcast of your own.
Every content marketer knows that creating content that’s valuable to your audience takes time. Whether it’s a blog post or a white paper, a podcast or a video, creating compelling content often involves strategy, research, interviews, sharp writing, keen editing, design and more. That’s a lot of work, so it only makes sense to get […]
We’re already a month into the year, but better late than never when it comes to content marketing trends, ideas and predictions, right? These are mine. Subscribe to The Spark, our newsletter, and follow us on LinkedIn to join in these conversations and more throughout the year. 3 Predictions for 2022 1. One big celebrity […]