The B2B Buyer Journey: Give Prospects the Content They Need at Every Stage
This is how to create content that serves your audience from pain point to purchase.
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Ask These 7 Questions to Improve Your Content Marketing Ideas
No idea arrives fully formed. These questions can help you get it ready for showtime.
Hub supereme: Why the content hub is a content marketing powerhouse
Move over, blog. It used to be every company had to have one. And, for the majority of brands, a blog is still a savvy way to publish your expertise and POV on timely topics. But there’s a format better suited to showcase the full strategic range of B2B and association brands’ thought leadership chops. […]
The 9 benefits of content hubs for your brand
If you’ve got a story to tell and thought leadership is your content marketing mantra, there’s no better format than a content hub.That’s because content hubs are the heart and soul of a brand’s data-driving, editorially innovative, audience-hustling content marketing program. It’s your brand storytelling meet-up, your online home for visitors new and old, your […]
How to Find Content Marketing Ideas
The content well has run dry. Now what?
Imagination and Staples Win for Best Print Publication at the Content Marketing Awards
Staples Worklife magazine took home first prize at the CMAs in the print publication category.
This University of Chicago Professor Says Your Goals Should Be More Fun
If your momentum tends to flag, it could be that your goals are too boring.
9 Best Practices for Writing Digital Content
Back when I was in journalism school at the University of Missouri, digital media was a hot new topic. The tried-and-true principles of writing and design weren’t quite working the same way on a computer as they did on magazines and newspapers. As a result, we were all—students, professors and working journalists—trying to figure out […]
Listen to “The Future of Podcasting,” Ep. 3 of Our Podcast About Podcasts
Podcasts are here to stay—but what will they look like in the future? After outlining the history of podcasts and how to create a podcast, this is what Imagination’s Senior Audio Manager Peter Kosmal sees in the future of podcasts: Interactivity The future of audio will feature heightened interactivity. Over the course of the pandemic, […]
How AI Could Make Your Content Strategy Irrelevant in 5 Years (and How You Can Prepare)
If you believe Elon Musk, artificial intelligence (AI) is a bigger threat to the human race than nuclear weapons. But before the machines gather the self-awareness and gumption to chuck us into the trash bin of time, it will first come for the SEOs. For years, I’ve convinced myself that the technology might displace the […]
Book Review of “Upstream: The Quest to Solve Problems Before They Happen” by Dan Heath
Full disclosure: Reviewers of business books do not read every word of every book. The stack of books never seems to get any smaller. Deadlines loom. And to be honest, business books are usually pretty formulaic: anecdote masquerading as meaningful example, what I see that no one else in history has ever seen, revolutionary methodology […]
Listen to “How to Produce a Podcast,” Ep. 2 of Our Podcast About Podcasts
It’s a great time to start a podcast. In 2021, there were 120 million podcast listeners in the U.S.—a number that Statista expects to grow to 160 million by 2023. So what’s stopping you from launching your own? If you’re intimidated, no need to worry. Creating a successful podcast can be within reach. Check out […]