Copy Editors Can Save You From Content Marketing Embarrassment
Even with the best precautions, errors happen. But a copy editor can serve as your content’s devil’s advocate, questioning every bit of text before you put it out in front of the world — and millions question it.
Thought for Food: Ingredients for a Winning B2B Food Marketing Strategy
In an industry with such a tight sense of community and where much of the creativity is driven by emotion, that type of engagement and response is a content marketer’s dream.
What Is TikTok, and How Are Marketers Using It?
Brands that see the potential of TikTok as a marketing channel now have the opportunity to move first and build meaningful connections with their target audiences.
7 Pro Tips for Writing and Producing Engaging Podcast Episodes
If you’re a marketer producing a podcast for your brand, keep these seven podcast script-writing tips in mind.
How Print Magazines Are Powering Audience-First Brand Marketing
Many brands are utilizing print magazines as a valuable brand marketing tactic, deepening their relationship with their audiences.
Content Marketing During a Crisis
Here are our eight tips for creating content that will make a difference during the coronavirus crisis, and beyond.
4 Starter Ideas for Video Creativity
Struggling with what to put in your videos? Here are four ideas for video content that works well for B2B brands and associations.
To Succeed With Video, Find Your Focus
Videos convey a lot of information in a short amount of time and can connect with people in ways that a written article or a still image simply cannot.
Infographic: Data Rules for Dominating Google
Analyzing search analytics and trend data can help you identify opportunities to use content to capture audience attention.
Why Sonic Identity Matters to Brands
Brands such as Mastercard, Visa and Ford are using sounds in innovative ways to widen the spectrum of how they make deep, long-lasting emotional connections with consumers.
How to Write for the Human Ear
Successful podcasts aren’t the result of sitting in front of a mic and chatting away. In fact, a lot of work goes into creating storytelling that feels effortless and authentic.
3 Things to Do Before You Hit Record on a Podcast
According to research from Pew, nearly a quarter of Americans have listened to a podcast in the past month.