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Copy Editors Can Save You From Content Marketing Embarrassment

Even with the best precautions, errors happen. But a copy editor can serve as your content’s devil’s advocate, questioning every bit of text before you put it out in front of the world — and millions question it.


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Thought for Food: Ingredients for a Winning B2B Food Marketing Strategy

In an industry with such a tight sense of community and where much of the creativity is driven by emotion, that type of engagement and response is a content marketer’s dream.


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What Is TikTok, and How Are Marketers Using It?

Brands that see the potential of TikTok as a marketing channel now have the opportunity to move first and build meaningful connections with their target audiences.


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7 Pro Tips for Writing and Producing Engaging Podcast Episodes

If you’re a marketer producing a podcast for your brand, keep these seven podcast script-writing tips in mind.


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How Print Magazines Are Powering Audience-First Brand Marketing

Many brands are utilizing print magazines as a valuable brand marketing tactic, deepening their relationship with their audiences.


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Content Marketing During a Crisis

Here are our eight tips for creating content that will make a difference during the coronavirus crisis, and beyond.


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4 Starter Ideas for Video Creativity

Struggling with what to put in your videos? Here are four ideas for video content that works well for B2B brands and associations.


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To Succeed With Video, Find Your Focus

Videos convey a lot of information in a short amount of time and can connect with people in ways that a written article or a still image simply cannot.


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Infographic: Data Rules for Dominating Google

Analyzing search analytics and trend data can help you identify opportunities to use content to capture audience attention.


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Why Sonic Identity Matters to Brands

Brands such as Mastercard, Visa and Ford are using sounds in innovative ways to widen the spectrum of how they make deep, long-lasting emotional connections with consumers.


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How to Write for the Human Ear

Successful podcasts aren’t the result of sitting in front of a mic and chatting away. In fact, a lot of work goes into creating storytelling that feels effortless and authentic.


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3 Things to Do Before You Hit Record on a Podcast

According to research from Pew, nearly a quarter of Americans have listened to a podcast in the past month.


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