We create content that matters.

You have business goals. Powerful, strategy-driven content marketing helps you achieve them.

Matter More

Imagination joins leading B2B agency The Mx Group

We are excited to announce that Imagination and The Mx Group have joined forces to form one larger integrated agency with best-in-class strategic, brand, demand, digital and content marketing capabilities. Read About it

What We Do

For brands, for audiences, for growth. We develop strategic content that supports brands’ business objectives through audience-first competitive intelligence, activation planning and performance analysis.

Content Strategy

Build a plan that turns business objectives into a strategic content roadmap.

Content Creation

Change minds and inspire action with great content that resonates with your audience.

Content Distribution

Connect with audiences when it matters most with sophisticated channel activation tactics.

Content Performance

Make confident decisions with actionable insights into visibility, engagement and authority.

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Leading brands trust us

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laptop screen and mobile phone showcasing the Staples Worklife content hub

Building Relationships With Small to Midsize Businesses

This magazine-driven thought leadership content program helped change the perception among customers and prospects for this B2B brand.

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collage of Suntrust collateral

Consumer-Education Content Program Fosters Financial Literacy

The onUp Challenge fosters financial literacy through engaging multimedia content, gamification and email communications.

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Our Content Experts

People are the heart of what we do and who we are. Imagineers bring subject matter expertise to every challenge with passion and tenacity.

Elizabeth Cotner Glennon

Senior Content Manager

"A strong story lies at the heart of every successful content marketing campaign."

Matthew Wright

Senior Content Director

"Factor distribution into the equation. We can make the most amazing content — but it won’t matter if it’s not reaching your target audience."

Kim Jones

Director, Video

"If your product, process or service can’t be defined in two sentences, you need a video."

Kim Stotlar

Senior Account Manager

"Exceed expectations."

Hannah LaBelle

Senior Content Producer

"Don’t just read the transcript — listen to the audio. What looks best on paper might not sound the best to your listeners."

Laura Marzec

Sr. Manager, Content Strategy

"Telling a good story isn’t enough. You also need your audience to feel something."

Anna Augustynska

Staff Accountant

"Double and triple check your work… and then check it again!"

Nancy Roy

Senior Art Director

"In order to find the most creative solution, start by listening. The best designs come from a solid understanding of the task at hand."

Allison Merten

Art Director

"Design is more than making things pretty; it’s really fun problem solving."

Christina Huynh

Associate Content Manager

"To use the Oxford comma or to not use the Oxford comma?"

Emily Bratcher

Editor

"Storytelling is such a privilege because it has the potential to create such an enormous impact."

David Brummer

Sr. Content Director

"You have to dig deep for compelling details and the proper context. It’s the only way to deliver content that matters."

Lauren Nopar

Account Manager

"Project management helps turn great ideas into actionable plans."

Marko Batulan

Production Artist

"When you pay attention to detail, the big picture will take care of itself."

Lisa Chatroop

Sr. Content Director

"Great content can humanize your brand, build an emotional connection with your audience and convert customers into advocates."

Insights

Read the latest thinking and opinions from our content experts across strategy, creation, distribution and performance.

The 9 benefits of content hubs for your brand

If you’ve got a story to tell and thought leadership is your content marketing mantra, there’s no better format than a content hub.That’s because content hubs are the heart and soul of a brand’s data-driving, editorially innovative, audience-hustling content marketing program. It’s your brand storytelling meet-up, your online home for visitors new and old, your […]

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5 minutes

Hub supereme: Why the content hub is a content marketing powerhouse

Move over, blog. It used to be every company had to have one. And, for the majority of brands, a blog is still a savvy way to publish your expertise and POV on timely topics. But there’s a format better suited to showcase the full strategic range of B2B and association brands’ thought leadership chops. […]

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5 minutes

More Insights

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