The B2B Buyer Journey: Give Prospects the Content They Need at Every Stage
This is how to create content that serves your audience from pain point to purchase.
B2B
The best B2B marketers don’t hard-sell products or services. They strategically inspire current customers and prospects with new ways to think about their industries and solutions to their problems and pain points.
No matter whom you’re targeting, one thing will always be true: To attract and retain customers, you must understand their pain points, then offer solutions.
Stick the landing
We help you create content programs that keep your brand top of mind as customers navigate those sometimes lengthy buyer journeys.
Make the case
Provide content that convinces everyone with a stake in the purchase decision, from procurement to the C-suite.
Clients
Motions Graphics Promotional Teaser
Designed specifically for social media and sales outreach, this 30-second motion graphics teaser video promotes a magazine issue launch.
Print to Interactive Transformation
Transforming a printed decision tree into an interactive quiz provides a unique, immersive experience for the audience.
Insights
3 Trends, 3 Ideas and 3 Predictions for 2022
We’re already a month into the year, but better late than never when it comes to content marketing trends, ideas and predictions, right? These are mine. Subscribe to The Spark, our newsletter, and follow us on LinkedIn to join in these conversations and more throughout the year. 3 Predictions for 2022 1. One big celebrity […]
How to Do Email Marketing Like a Pro
If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.
Content Marketing Lessons From Craft Beer
Craft brewers are getting on board with what content marketing does well: authentic storytelling.
Let us partner with your B2B organization
Lean on Imagination’s 25-plus-year experience working with leading B2B brands to help your organization succeed.
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