This University of Chicago Professor Says Your Goals Should Be More Fun
If your momentum tends to flag, it could be that your goals are too boring.
Search Engine Optimization
It’s a well-known fact that discoverability through search is crucial to the success of any content marketing program.
However, how you integrate search data into your content strategies is what truly makes the difference between keyword loading versus optimizing for audience intent and market-wide search trends.
Keyword cluster matrix development
Organize keyword cluster research into an always-on reference resource to centralize optimization strategy that aligns to key brand messages.
Quarterly SEO reporting
Understand how shifts in the search landscape affect discoverability, and use insights to uncover opportunities.
Editorial planning
Lay the foundation for a high-impact content marketing program, whether print or digital, with search data and keyword research as topical decisions are made.
Content refreshes
Update your existing content library for today’s search best practices and audience behavior, keeping your inventory fresh and working hard.
Technical audits
Uncover and correct site structure and technical issues that could be hamstringing content performance, and adapt to new search algorithm updates.
Pair with SEM & PPC
Use organic and paid search tactics in concert to compound and amplify the success of both. In this case, one plus one really does equal three.
Tap into audience-driven conversations
SEO is not a one-and-done program element. For true success, you need to continuously monitor emerging trends, keyword variations, algorithm updates and competitive SERPs. An always-on search engine optimization strategy enables you to truly know your audiences and be the one to provide relevant answers to their high-intent questions.
Keyword Cluster Matrices
Centralizing keyword research into a repository and organizing data into clusters guide strategic content pillar development.
User Journey Maps
Visualizing the audience’s journey from moment of inspiration to conversion enables intentional decision-making to guide next steps.
Insights
9 Best Practices for Writing Digital Content
Back when I was in journalism school at the University of Missouri, digital media was a hot new topic. The tried-and-true principles of writing and design weren’t quite working the same way on a computer as they did on magazines and newspapers. As a result, we were all—students, professors and working journalists—trying to figure out […]
Ask These 7 Questions to Improve Your Content Marketing Ideas
No idea arrives fully formed. These questions can help you get it ready for showtime.
Listen to “The Future of Podcasting,” Ep. 3 of Our Podcast About Podcasts
Podcasts are here to stay—but what will they look like in the future? After outlining the history of podcasts and how to create a podcast, this is what Imagination’s Senior Audio Manager Peter Kosmal sees in the future of podcasts: Interactivity The future of audio will feature heightened interactivity. Over the course of the pandemic, […]
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