With the rise of streaming services, global internet access and the number of networked devices per capita, 80% of all internet traffic by 2022 will consist of just internet video traffic.
Podcasts & Audio Storytelling
The power of audio lies in its intimacy: All that stands between you and the listener is a pair of headphones.
Audio storytelling is one of the oldest forms of communication, and one where modern journalism was born on the airwaves of radio. Today, podcasts and long-form audio storytelling have revolutionized this historical medium — breaking down listening barriers, engaging new audience members and inspiring action.
Engage niche audiences
Podcast content offers the opportunity to provide information with a narrow focus that appeals to a unique, defined audience.
Maximize audio content
Repurpose interview recordings into audiograms, snippets and other complementary, atomized content.
Nurture loyal subscribers
The beauty of podcasts is their episodic nature. They leave listeners wanting more and create a loyal subscriber base.
Reach listeners anywhere
Audio content can be engaged with anywhere — in the car, on a run or at home, giving audio a unique advantage over other content types.
Clever Video Marketing
With a clever, futuristic world filled with internet overlords, Reaching Across Illinois Library System (RAILS) explains the critical role libraries play, just in time for Library Lovers Day.
Motions Graphics Promotional Teaser
Designed specifically for social media and sales outreach, this 30-second motion graphics teaser video promotes a magazine issue launch.
Print to Interactive Transformation
Transforming a printed decision tree into an interactive quiz provides a unique, immersive experience for the audience.
PMI’s Projectified Podcast Engages Career-Oriented Pros
Produced with a deep focus on journalism, this bi-weekly podcast features leaders from around the world talking about the big business trends that matter most.
With a new look and feel, this member-exclusive magazine updates the association for refreshed relevance.
This is a woman who knows how to use narrative and is serious about the power of storytelling, calling it an essential life skill. And it’s no different at work.
Successfully working with an SME takes time and care. These useful steps will help you create harmonious working relationships with these gatekeepers of knowledge.
Is your content marketing strategy prioritizing voice search optimization? Don’t be the brand that said “Why bother?” to digital marketing in 1999.