Infographic: Data Rules for Dominating Google

Without analytic insight, content can’t be king.

a closeup shot of a metal chain

In the world of content marketing, the use of data insights is no longer optional. Your content won’t be king if you don’t know how to capitalize on trends and make sure it reaches the right audiences.

But how does it work? Get an example below in the form of “blockchain,” a common topic in financial services marketing with ample content opportunities.

Infographic illustrating how search analytics and trend data can help financial services content capture opportunity by ranking well in results for trending topics.

Marketing for financial services is boosted by a data-driven strategy

We all know content presents an opportunity to generate more traffic and in turn, more business. By ascertaining what an audience’s interests are within a topic, using data and analytics to target common searches and identifying where your business objectives align is how your company can capitalize.

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headphones and a blurred pink background

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Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. […]


Woman in a conference room give a presentation
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3 ways to achieve brand differentiation in your financial services marketing

In the world of financial services, there’s a lot of overlap across products and services. Banks and other finserv companies are also addressing a very broad audience. As a result, financial services content blends together, making brand differentiation even more difficult. “This is an industry that has always struggled to differentiate,” says Simona Covel, senior […]


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