Infographic: Data Rules for Dominating Google

Without analytic insight, content can’t be king.

a closeup shot of a metal chain

In the world of content marketing, the use of data insights is no longer optional. Your content won’t be king if you don’t know how to capitalize on trends and make sure it reaches the right audiences.

But how does it work? Get an example below in the form of “blockchain,” a common topic in financial services marketing with ample content opportunities.

Infographic illustrating how search analytics and trend data can help financial services content capture opportunity by ranking well in results for trending topics.

Marketing for financial services is boosted by a data-driven strategy

We all know content presents an opportunity to generate more traffic and in turn, more business. By ascertaining what an audience’s interests are within a topic, using data and analytics to target common searches and identifying where your business objectives align is how your company can capitalize.

Other Insights


neon hello text in the evening sky
neon hello text in the evening sky

How to Do Email Marketing Like a Pro

If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.


six red playing pieces clustered and one black piece separated from the pack
six red playing pieces clustered and one black piece separated from the pack

How Brightline Is Testing the Way to Thought Leadership

When you’re aiming to develop and promote new insights, you have to adapt all the time.


Receive Content Marketing Smarts

Get our complimentary, award-winning orange magazine, full of creative insights on content marketing and industry trends.

Send me orange

Stay Connected With Us

Subscribe to our newsletter to get your monthly dose of content directly in your inbox.

Sign me up