Ask These 7 Questions to Improve Your Content Marketing Ideas

No idea arrives fully formed. These questions can help you get it ready for showtime.

People in a business meeting planning their marketing strategy
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When it comes to content marketing ideas, we can’t get enough. Even if there isn’t a new product, service, feature or event to promote (and there’s rarely a shortage of those), there’s always the desire to keep your brand relevant. To do that, your content marketing ideas have to be as strong as possible before you commit the time, energy and resources needed to successfully execute them.  

The next time you’re brainstorming ideas, ask these questions to improve your content marketing ideas until they’re the best they can be.

  • What key insight is powering this idea? How can we build on that insight even more?
  • Are there any ideas, concepts or past campaigns that relate to this idea? What can we learn from those and apply to this idea to make it even stronger?
  • What is the central message of this idea? Are there any opportunities to fine tune that message or build upon it?
  • What channels should we leverage to make this campaign successful? Are there any unconventional channels that we could consider? Where will our audience be more receptive to hearing this message? How can the idea adapt to each channel?
  • Are there any external events, trends or movements that we can leverage or align with this campaign or idea? How can we position our campaign to piggyback on that momentum?
  • How can we amplify this idea? How can we make it bigger? What if we had no budget at all? What would that look like?
  • How can we make this smaller? How can we hyper-target this so that only our target audience is reached? How can we give a group of people an experience they won’t stop talking about?

Asking these questions can help you channel the creativity of your team to produce content marketing ideas that will win buy-in and generate results. Got any more to add to the list? Let us know on Twitter.

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