Are You Reelin’ in the Ears?

For your audio to make an impact, it needs to be where the people are.

headphones and a blurred pink background

Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. As of August 2021, 2.3 million valid podcasts existed, with over 41,000 added during the past 30 days. That’s a year-over-year rise of nearly 1 million. 

In a crowded and fragmented landscape, reaching your intended audience with your podcast can still be a challenge. To execute an effective push-pull strategy, you need a multiplatform presence, a proactive distribution strategy and engaging, differentiated content.

... ...

Written By

Other Insights

How Your Financial Services Content Marketing Can Break Free From the Pack [White Paper]

A framework for marketers to rescue their ideas from the sea of sameness and create meaningful stories that deliver differentiated brand value.

young woman sipping coffee and listening to headphones in her kitchen
young woman sipping coffee and listening to headphones in her kitchen

3 Podcasts That Are More Than Recorded Conversations

See how these podcasts have elevated their conversations to be more engaging for their listeners.

Receive Content Marketing Smarts

Get our complimentary, award-winning orange magazine, full of creative insights on content marketing and industry trends.

Send me orange

Stay Connected With Us

Subscribe to our newsletter to get your monthly dose of content directly in your inbox.

Sign me up