Are You Reelin’ in the Ears?

For your audio to make an impact, it needs to be where the people are.

headphones and a blurred pink background

Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. As of August 2021, 2.3 million valid podcasts existed, with over 41,000 added during the past 30 days. That’s a year-over-year rise of nearly 1 million. 

In a crowded and fragmented landscape, reaching your intended audience with your podcast can still be a challenge. To execute an effective push-pull strategy, you need a multiplatform presence, a proactive distribution strategy and engaging, differentiated content.

... ...

Written By

Other Insights


Man practicing parkour and hanging from the side of tall structure looking out at the city
Man practicing parkour and hanging from the side of tall structure looking out at the city

How A.I. Could Make Your Content Strategy Irrelevant in 5 Years (and How You Can Prepare)

If you believe Elon Musk, A.I. is a bigger threat to the human race than nuclear weapons. But before the machines gather the self-awareness and gumption to chuck us into the trash bin of time, it will first come for the SEOs.  For years, I’ve convinced myself that the technology might displace the jobs of […]


Book open on side with pages fanned out
Book open on side with pages fanned out

Book Review of “Upstream: The Quest to Solve Problems Before They Happen” by Dan Heath

Full disclosure: Reviewers of business books do not read every word of every book. The stack of books never seems to get any smaller. Deadlines loom. And to be honest, business books are usually pretty formulaic: anecdote masquerading as meaningful example, what I see that no one else in history has ever seen, revolutionary methodology […]


Receive Content Marketing Smarts

Get our complimentary, award-winning orange magazine, full of creative insights on content marketing and industry trends.

Send me orange

Stay Connected With Us

Subscribe to our newsletter to get your monthly dose of content directly in your inbox.

Sign me up