In his 25+ years of working as a partner to both associations and some of the biggest, most forward-thinking for-profit companies, author Jim Meyers has seen all sides of the strategic planning spectrum: organizations that face the future by hiding in the corner, hoping it’ll all go away, and those that careen headfirst into a fail-fast approach. For many associations, success comes in the gray area in between.
To be truly future-focused, you need your members to think about you as providing a service they need, one that they are unwilling to do without.
How do you do that? You make your association essential to your members’ lives — and that means positioning yourself differently than you ever have.
In this book, Meyers explains how association leaders can think bigger, inserting their organizations into the most pressing issues of our day to be on members’ minds all the time.
For more about the book and author, visit: www.becoming-essential.com
Read an excerpt on five ways to become essential to millennials.