Imagination Announces Partnership With American Optometric Association


Imagination, a nationally renowned content marketing agency based in Chicago and Washington, D.C., is excited to announce its new partnership with the St. Louis-based American Optometric Association (AOA). The core of the partnership is a content marketing program strategically designed around the award-winning AOA Focus magazine, published eight times a year for an audience of more than 44,000 optometrists, optometric staff and optometry students. Chris Blose, vice president of content at Imagination, has a decade-plus experience working with associations and will serve as the head of the creative content program.

As the leading authority in comprehensive eye health, the AOA keeps its members in the vanguard of optometry. AOA’s members are the nation’s primary eye care providers. The magazine keeps AOA member doctors up to date on clinical trends and tips, practice management, patient care guidelines, and the fight for both optometrists and the patients they serve in both federal and state legislatures.

“The AOA is very excited about the opportunity to work with Imagination on its award-winning member magazine, AOA Focus,” says Dave Sherman, AOA Communication and Marketing Group Director. “We felt like Imagination offered us the association expertise to refine and enhance AOA Focus to make it even more impactful for AOA members. We also feel that Imagination can help us repurpose AOA Focus’ rich content across many communications channels and assist in finding new solutions to increase non-dues revenue.”

James Meyers, Imagination’s founder, president and CEO, shares Sherman’s enthusiasm. “Winning the AOA business is an exciting and outstanding addition to the core of association clients that Imagination already serves,” Meyers says. “From our very first meeting, it was clear that the AOA leadership team values quality, creativity and passion. And because Imagination also believes so strongly in those same values, both organizations agreed that this would be an ideal partnership moving forward.”

About the AOA

The American Optometric Association, founded in 1898, is the leading authority on quality care and an advocate for our nation’s health, representing more than 44,000 doctors of optometry (O.D.), optometric professionals and optometry students.

Doctors of optometry take a leading role in patient care with respect to eye and vision care, as well as general health and well-being. As primary health care providers, doctors of optometry have extensive, ongoing training to examine, diagnose, treat and manage ocular disorders, diseases and injuries and systemic diseases that manifest in the eye.

About Imagination

Imagination is a nationally renowned award-winning content marketing agency specializing in thought leadership in four verticals: associations, financial services, B2B and health care. Imagination content programs deliver strategic creativity that helps clients achieve their business goals and build customer relationships that last. Imagination is a leader in content strategy, creation, management, integration, distribution and measurement. In recent years, Imagination was named large Content Marketing Agency of the Year, as well as one of the Most Creative Content Marketing Agencies in the world.

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