Imagination worked with Discover to apply its recently refreshed brand identity to a new series of animated videos. This was an exciting venture for Discover as Imagination would be the first to bring their new illustration style to life in video!
The first video in the series is “4 Different Types of Bank Accounts to Help Your Money Grow,” which provides an engaging overview of a few fundamental bank accounts that every person should know: rewards checking account, online savings account, certificate of deposit and individual retirement account.
With original illustrations that fit seamlessly into Discover’s new brand universe, the video is both entertaining and useful for anyone who is just getting started on their financial journey. Imagination worked closely with Discover to ensure that every new illustration guideline was followed while also defining how it would come to life in the future of video for the company. Throughout the animations we used complimentary transitions, relevant sound effects and design elements that built off of their new look and feel to create this new chapter of video animation for Discover.