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Banking Trust With Content

How does an online financial tech company replace the intimacy of sitting down once a year over coffee to talk retirement strategies with a trusted, graying, golf-playing financial adviser?


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5 Ways to Become Essential to Millennials

Millennials — and the Generation Z workers coming up behind them — are at the leading edge of many shifts in how associations communicate and act when it comes to association and membership.


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Building Content Strategy for Architecture, Engineering and Construction

Find out how these three firms use what they do—and how they do it—to jump-start their content programs.


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Playing With Your Food: How Content Marketing Can Serve Foodie Culture

The food-as-identity phenomenon starts, as many market-disrupting phenomena do, with millennials and digital technology.


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Why Sales Belongs in Your Content Marketing

Disconnected internal teams often can lead to disconnected client relationships. This is an issue many financial organizations face today. Fortunately, it’s solvable.


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The Perfect Pair: Specialty Denim and Content Marketing

Specialty denim brands and well-designed content marketing are forging a true-blue partnership that delivers niche-audience storytelling and sales.


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A Marketer’s Guide to Gen Z

Imagination sat down with five Gen Zers in our Chicago HQ to get their take on how content marketers should—and definitely should not—try to connect with them.


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What Content Marketers Can Learn From Music Marketing

In a way, the music industry was an early adopter of content marketing, with its go-to tool: the music video.


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Is Your Association Future-Proof?

In this interview, James Meyers focuses on the long-term business objective important to all association publishing teams: survival.


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How B2B Content Marketing Builds Strategic Success

B2B content marketing not only helps end users improve in their daily work, but also assists business decision-makers as they choose the best systems, processes and tools for their needs.


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Messaging Up: The 4 Cs of Pitching to the C-suite

Messaging up is a distinct sales approach. Do it right and your audience not only believes in your idea but also feels empowered by it.


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Content Marketing for Financial Services: Traditional Insights Aren’t Enough

Connecting demographics with psychographics is the start of developing personas and gaining a better understanding of clients’ needs throughout their financial journey.


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