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For any content marketing program to be effective, you need to consider those ancillary users — the sales team, the financial advisers, the resellers — and empower them to easily use the materials you create.
We sat down with Mike Plante, Amica marketing officer, to discuss why content marketing aligns so tightly with Amica’s brand goals—and explore the lessons he’s learned along the way.
To differentiate themselves in a crowded banking industry, niche banks are very clear about who their services are for.
Implementing a financial storytelling process isn’t easy, but following these five steps can help form a foundation for content marketing success.
Getting U.S. Bank’s multiple lines of business on board with creating (and funding) a single content program to go beyond their products took business smarts, content marketing savvy and vision.
In an industry with such a tight sense of community and where much of the creativity is driven by emotion, that type of engagement and response is a content marketer’s dream.
As this student loan infographic makes clear, the burden of debt is weighing on young professionals.
It’s been a rewarding partnership with the team at TD Ameritrade (now a part of Charles Schwab), and we’re proud of the recognition this content program has received from the Content Marketing Institute.
There are tactics that you can try as you care for your mental health through these trying times. Here are eight of them.
Working from home has gone from company perk to business essential in the wake of COVID-19, and office suppliers are using content to reach audiences still adjusting to remote working.
Of the 10 brands we analyzed, only three had a designated content hub or blog, and only three offered consumers a dedicated COVID-19 resource page.
Given the volume of search traffic and high engagement in this space, there’s ample opportunity to create compelling content that drives business results.