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How to Empower Your Sales Team Through Content Marketing

For any content marketing program to be effective, you need to consider those ancillary users — the sales team, the financial advisers, the resellers — and empower them to easily use the materials you create.


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Insurance Marketing: Content Lessons Learned From Amica

We sat down with Mike Plante, Amica marketing officer, to discuss why content marketing aligns so tightly with Amica’s brand goals—and explore the lessons he’s learned along the way.


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The Niche Banking Model Is Gaining Momentum. This Is What Legacy Banks Can Do to Keep Up.

To differentiate themselves in a crowded banking industry, niche banks are very clear about who their services are for.


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5-step Storytelling for Financial Services Marketing

Implementing a financial storytelling process isn’t easy, but following these five steps can help form a foundation for content marketing success.


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Future of Financial Content Marketing: Q&A With Don Kransteuber

Getting U.S. Bank’s multiple lines of business on board with creating (and funding) a single content program to go beyond their products took business smarts, content marketing savvy and vision.


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Thought for Food: Ingredients for a Winning B2B Food Marketing Strategy

In an industry with such a tight sense of community and where much of the creativity is driven by emotion, that type of engagement and response is a content marketer’s dream.


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Infographic: Student Loan Crisis Explained

As this student loan infographic makes clear, the burden of debt is weighing on young professionals.


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Imagination and TD Ameritrade Win for Best Financial Services Content Marketing at the 2020 CMAs

It’s been a rewarding partnership with the team at TD Ameritrade (now a part of Charles Schwab), and we’re proud of the recognition this content program has received from the Content Marketing Institute.


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8 Self-Care Tips for Content Marketers

There are tactics that you can try as you care for your mental health through these trying times. Here are eight of them.


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How Office Supply Brands Are Reaching Newcomers in the Work-From-Home Era

Working from home has gone from company perk to business essential in the wake of COVID-19, and office suppliers are using content to reach audiences still adjusting to remote working.


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3 Content Marketing Trends From Home Cleaning Brands

Of the 10 brands we analyzed, only three had a designated content hub or blog, and only three offered consumers a dedicated COVID-19 resource page.


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Content Marketing Hits and Misses for Healthtech Brands

Given the volume of search traffic and high engagement in this space, there’s ample opportunity to create compelling content that drives business results.


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