6 Influencer Marketing Trends Shaping the Future of the Industry
Through influencer marketing, your brand has the opportunity to gain awareness and build credibility with new audiences.
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Content Atomization: What It Is and How To Use It in Your Content Strategy
Every content marketer knows that creating content that’s valuable to your audience takes time. Whether it’s a blog post or a white paper, a podcast or a video, creating compelling content often involves strategy, research, interviews, sharp writing, keen editing, design and more. That’s a lot of work, so it only makes sense to get […]
3 Trends, 3 Ideas and 3 Predictions for 2022
We’re already a month into the year, but better late than never when it comes to content marketing trends, ideas and predictions, right? These are mine. Subscribe to The Spark, our newsletter, and follow us on LinkedIn to join in these conversations and more throughout the year. 3 Predictions for 2022 1. One big celebrity […]
How To Write Helpful Content Like a Journalist
If you’ve ever Googled how to do something, such as cleaning a cast iron skillet or asking for a raise, then you’ve likely enjoyed the benefits of service journalism. Or was it content marketing? Now that brands like Discover and publications like The New York Times are creating helpful content for readers, the distinction between […]
How Your Financial Services Content Marketing Can Break Free From the Pack [White Paper]
A framework for marketers to rescue their ideas from the sea of sameness and create meaningful stories that deliver differentiated brand value.
3 Podcasts That Are More Than Recorded Conversations
See how these podcasts have elevated their conversations to be more engaging for their listeners.
Your Content Is Your Voice. So What Is Yours Saying?
Across the country, chief marketing officers are catching their breath. Finally. Holy hell, finally. After 18 months of pivots and recalibrations and budget changes and strategy rethinks, there’s finally a minute. A minute to look up to the sky and down to the ground and determine where the dust has settled. There’s a lot of […]
Are You Reelin’ in the Ears?
Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. […]
3 Ways to Achieve Brand Differentiation in Your Financial Services Marketing
In the world of financial services, there’s a lot of overlap across products and services. Banks and other finserv companies are also addressing a very broad audience. As a result, financial services content blends together, making brand differentiation even more difficult. “This is an industry that has always struggled to differentiate,” says Simona Covel, senior […]
How Brightline Is Testing the Way to Thought Leadership
When you’re aiming to develop and promote new insights, you have to adapt all the time.
Content Marketing Lessons From Craft Beer
Craft brewers are getting on board with what content marketing does well: authentic storytelling.
How to Find Creative Inspiration for Your Content Marketing
Creativity in every form is all around us. Be open to it. You never know where the next inspirational spark might come from.