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Rearview shot of a young businesswoman writing down ideas on a glass wall in her office

How to Find Content Marketing Ideas

The content well has run dry. Now what?


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What Gear Do You Need To Start a Podcast?

Peter Kosmal shares some of his favorite podcasting gear to help you launch a podcast of your own.


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Imagination and Staples Win for Best Print Publication at the Content Marketing Awards

Staples Worklife magazine took home first prize at the CMAs in the print publication category.


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This University of Chicago Professor Says Your Goals Should Be More Fun

If your momentum tends to flag, it could be that your goals are too boring.


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9 Best Practices for Writing Digital Content

Back when I was in journalism school at the University of Missouri, digital media was a hot new topic. The tried-and-true principles of writing and design weren’t quite working the same way on a computer as they did on magazines and newspapers. As a result, we were all—students, professors and working journalists—trying to figure out […]


People in a business meeting planning their marketing strategy

Ask These 7 Questions to Improve Your Content Marketing Ideas

No idea arrives fully formed. These questions can help you get it ready for showtime.


Young female model in eyeglasses and modern true wireless earbuds listening to audio in studio with neon lights

Listen to “The Future of Podcasting,” Ep. 3 of Our Podcast About Podcasts

Podcasts are here to stay—but what will they look like in the future?  After outlining the history of podcasts and how to create a podcast, this is what Imagination’s Senior Audio Manager Peter Kosmal sees in the future of podcasts: Interactivity The future of audio will feature heightened interactivity. Over the course of the pandemic, […]


Man practicing parkour and hanging from the side of tall structure looking out at the city

How AI Could Make Your Content Strategy Irrelevant in 5 Years (and How You Can Prepare)

If you believe Elon Musk, artificial intelligence (AI) is a bigger threat to the human race than nuclear weapons. But before the machines gather the self-awareness and gumption to chuck us into the trash bin of time, it will first come for the SEOs.  For years, I’ve convinced myself that the technology might displace the […]


Book open on side with pages fanned out

Book Review of “Upstream: The Quest to Solve Problems Before They Happen” by Dan Heath

Full disclosure: Reviewers of business books do not read every word of every book. The stack of books never seems to get any smaller. Deadlines loom. And to be honest, business books are usually pretty formulaic: anecdote masquerading as meaningful example, what I see that no one else in history has ever seen, revolutionary methodology […]


Asia woman records podcast use microphone wear headphones interviewing a guest

Listen to “How to Produce a Podcast,” Ep. 2 of Our Podcast About Podcasts

It’s a great time to start a podcast. In 2021, there were 120 million podcast listeners in the U.S.—a number that Statista expects to grow to 160 million by 2023.  So what’s stopping you from launching your own?   If you’re intimidated, no need to worry. Creating a successful podcast can be within reach. Check out […]


Looking straight up between 2 tall buildings with a bridge between the 2 buildings

4 of the Most Common Questions We Get About Links, Answered

When creating content for our clients, we often get questions about links. It’s easy to see why there’s confusion and uncertainty: They can have implications for search engine optimization (SEO), conversion rate optimization (CRO) and the overall user experience (UX). Those are all important components of content marketing!    So, without further ado, here are […]


historic photograph shows women sitting next to radio listening to radio broadcast by holding headphones to ears.

Listen to “The History of Podcasting,” the First of a Three-Part Audio Series

Maybe you’re drawn to the twists and turns of Serial, the human interest stories of This American Life, or the news download offered by The Daily, but no matter what’s percolating through your AirPods, podcasts have your ear. And you’re not alone. More than 150 million Americans have listened to a podcast, which accounts for […]


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