Digital Advertising ROI Is Sky-High
At the same time that costs are falling, another trend is increasing the value of digital advertising for opportunistic marketers: People are consuming more digital content than they did before the pandemic.
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7 Truths About SEO Strategy
75% of experts consider content the most important aspect of an SEO-friendly site. (Keywords ranked a fairly distant No. 2.)
What Content Marketers Need to Know About UI
The skills and mindset are different for content marketing UI projects (journalistic versus transactional). Roles and responsibilities are reassigned, too.
Content Hub Host With the Most
Should a content hub live on your brand domain? Or should it sit in a subdomain with its own prominent landing page? Then there’s the third option: Should your hub be housed on an altogether different URL, to offer a stand-alone and subtly identified (if at all) brand connection?
What an Audience-First Approach Means for Your Content Marketing
Know this: An audience-first approach is comprehensive. It should be part of your planning, from content strategy to content execution to distribution and analytics.
3 Ways to Evolve Your Alumni Magazine
If you want to create — or evolve — a winning alumni magazine content strategy or design, start with these three tips.
Design Rules for a Game-Changing Content Hub
The hub has big photography and bold headlines. It tallies social shares for peer validation. The whole experience feels useful, smart, flexible — and alive.
The Great Magazine Marketing Makeover
Print is back. But that doesn’t mean you can just drop that magazine and expect everyone to wait for it at the mailbox.
Content Hub Checklist: Is Your Brand Ready to Join the Content Hub Club?
Content hubs are fast becoming a content marketing go-to play. They serve up a powerful cocktail of personalized quality content, data-fueled distribution and brand relevance.