Marketing Lessons From the Front Lines
The pandemic changed everything — not just in health care. Consumers have changed how they shop, how they buy and what they value. Companies and industries around the world are subsequently scrambling to shift how they operate, how they communicate and how they sell. As we move through rapid digital transformation and integrate shifting consumer […]
Are You Reelin’ in the Ears?
Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. […]
3 Ways to Achieve Brand Differentiation in Your Financial Services Marketing
In the world of financial services, there’s a lot of overlap across products and services. Banks and other finserv companies are also addressing a very broad audience. As a result, financial services content blends together, making brand differentiation even more difficult. “This is an industry that has always struggled to differentiate,” says Simona Covel, senior […]
How to Do Email Marketing Like a Pro
If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.
What Makes a Magazine a Magazine?
That’s the medium’s magic: It can be as mainstream or as niche as you need it to be, and it changes often enough to remain relevant.
Best Practices for Standout Email Subject Lines
An email subject line can either be your first impression or your last. It can be the difference between connecting with a subscriber and turning them off.
Magazine Design: Why Your Redesign Is About More Than Visuals
The best, freshest redesigns feel that way because they’re more than a fresh coat of paint — or a new set of fonts, for that matter.
As Storefronts Close, More Emails Are Opened
Email marketing has always been effective, but in this new environment, the results are through the roof.
Digital Advertising ROI Is Sky-High
At the same time that costs are falling, another trend is increasing the value of digital advertising for opportunistic marketers: People are consuming more digital content than they did before the pandemic.
7 Truths About SEO Strategy
75% of experts consider content the most important aspect of an SEO-friendly site. (Keywords ranked a fairly distant No. 2.)
What Content Marketers Need to Know About UI
The skills and mindset are different for content marketing UI projects (journalistic versus transactional). Roles and responsibilities are reassigned, too.
Content Hub Host With the Most
Should a content hub live on your brand domain? Or should it sit in a subdomain with its own prominent landing page? Then there’s the third option: Should your hub be housed on an altogether different URL, to offer a stand-alone and subtly identified (if at all) brand connection?