B2B Video Content Marketing: 8 Tips to Liven Up Your Strategy
With the rise of streaming services, global internet access and the number of networked devices per capita, 80% of all internet traffic by 2022 will consist of just internet video traffic.
The Power of Storytelling: Q&A With Cheryl Durst
This is a woman who knows how to use narrative and is serious about the power of storytelling, calling it an essential life skill. And it’s no different at work.
Your Guide to Engaging Subject Matter Experts
Successfully working with an SME takes time and care. These useful steps will help you create harmonious working relationships with these gatekeepers of knowledge.
Voice Search Optimization: A Guide to Catching Consumers’ Ears
Is your content marketing strategy prioritizing voice search optimization? Don’t be the brand that said “Why bother?” to digital marketing in 1999.
3 Brands Serving Up Delicious B2B Food Marketing Strategies
From fast food behemoths to independent artisans, decision-makers want to know you understand their business and have their back — B2B food marketing content that meets their needs for relevant information and inspiration does just that.
8 Key Elements to Building Brand Trust With Content Marketing
A little bit of authenticity goes a long way toward building credibility in your content marketing. Here are eight ways to create brand trust.
Where to Find the Best Long-Form Content
Whether you’re looking for inspiration or just in the mood for a good read, here are four of our favorite long-form content hubs that understand the importance of engaging content.
3 Magazine Design Trends That Push Print Forward
Print genres are as varied as their readerships. But no matter the genre, certain trends bubble to the top.
Copy Editors Can Save You From Content Marketing Embarrassment
Even with the best precautions, errors happen. But a copy editor can serve as your content’s devil’s advocate, questioning every bit of text before you put it out in front of the world — and millions question it.
Thought for Food: Ingredients for a Winning B2B Food Marketing Strategy
In an industry with such a tight sense of community and where much of the creativity is driven by emotion, that type of engagement and response is a content marketer’s dream.
What Is TikTok, and How Are Marketers Using It?
Brands that see the potential of TikTok as a marketing channel now have the opportunity to move first and build meaningful connections with their target audiences.
7 Pro Tips for Writing and Producing Engaging Podcast Episodes
If you’re a marketer producing a podcast for your brand, keep these seven podcast script-writing tips in mind.