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With the rise of streaming services, global internet access and the number of networked devices per capita, 80% of all internet traffic by 2022 will consist of just internet video traffic.
This is a woman who knows how to use narrative and is serious about the power of storytelling, calling it an essential life skill. And it’s no different at work.
Successfully working with an SME takes time and care. These useful steps will help you create harmonious working relationships with these gatekeepers of knowledge.
Is your content marketing strategy prioritizing voice search optimization? Don’t be the brand that said “Why bother?” to digital marketing in 1999.
From fast food behemoths to independent artisans, decision-makers want to know you understand their business and have their back — B2B food marketing content that meets their needs for relevant information and inspiration does just that.
A little bit of authenticity goes a long way toward building credibility in your content marketing. Here are eight ways to create brand trust.
Whether you’re looking for inspiration or just in the mood for a good read, here are four of our favorite long-form content hubs that understand the importance of engaging content.
Print genres are as varied as their readerships. But no matter the genre, certain trends bubble to the top.
Even with the best precautions, errors happen. But a copy editor can serve as your content’s devil’s advocate, questioning every bit of text before you put it out in front of the world — and millions question it.
In an industry with such a tight sense of community and where much of the creativity is driven by emotion, that type of engagement and response is a content marketer’s dream.
Brands that see the potential of TikTok as a marketing channel now have the opportunity to move first and build meaningful connections with their target audiences.
If you’re a marketer producing a podcast for your brand, keep these seven podcast script-writing tips in mind.