2020 and Beyond: How Associations Can Deliver Even More Value
Associations are missing the boat on a lucrative service members need.
Kim Caviness
Imagination Contributor
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Associations are missing the boat on a lucrative service members need.
We recently had the pleasure of speaking with Rohit Bhargava, the bestselling author of Non-Obvious Megatrends: How to See What Others Miss and Predict the Future (out now). After analyzing the previous decade of business and culture, the former ad exec and current Georgetown professor identified the trends that will shape the next 10 years ahead. When […]
Your transformative advantage is that you know what your target audience cares about.
The skills and mindset are different for content marketing UI projects (journalistic versus transactional). Roles and responsibilities are reassigned, too.