James Richter

Senior Content Director

“To engage your audience, your content must have original reporting or a strong point of view. So why not include both?”

With over a decade of experience in financial services and B2B marketing, James combines his industry expertise with sophisticated digital marketing programs that drive results.

James Richter’s Insights


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Are You Reelin’ in the Ears?

Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. […]


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3 Ways to Achieve Brand Differentiation in Your Financial Services Marketing

In the world of financial services, there’s a lot of overlap across products and services. Banks and other finserv companies are also addressing a very broad audience. As a result, financial services content blends together, making brand differentiation even more difficult. “This is an industry that has always struggled to differentiate,” says Simona Covel, senior […]


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How to Do Email Marketing Like a Pro

If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.


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