“Storytelling is such a privilege because it has the potential to create such an enormous impact.”
It’s a great time to start a podcast. In 2021, there were 120 million podcast listeners in the U.S.—a number that Statista expects to grow to 160 million by 2023. So what’s stopping you from launching your own? If you’re intimidated, no need to worry. Creating a successful podcast can be within reach. Check out […]
When creating content for our clients, we often get questions about links. It’s easy to see why there’s confusion and uncertainty: They can have implications for search engine optimization (SEO), conversion rate optimization (CRO) and the overall user experience (UX). Those are all important components of content marketing! So, without further ado, here are […]
Maybe you’re drawn to the twists and turns of Serial, the human interest stories of This American Life, or the news download offered by The Daily, but no matter what’s percolating through your AirPods, podcasts have your ear. And you’re not alone. More than 150 million Americans have listened to a podcast, which accounts for […]
A well-written social media post can cause you to stop scrolling, read it in its entirety, and maybe even take action. Even if your post includes a stunning image, you’ll need some strong copy to keep it engaging. Take National Geographic’s LinkedIn posts. You’d be hard pressed to find one image that wasn’t captivating, but […]