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From fast food behemoths to independent artisans, decision-makers want to know you understand their business and have their back — B2B food marketing content that meets their needs for relevant information and inspiration does just that.
In an industry with such a tight sense of community and where much of the creativity is driven by emotion, that type of engagement and response is a content marketer’s dream.
The food-as-identity phenomenon starts, as many market-disrupting phenomena do, with millennials and digital technology.
Covering food for pros who work in the industry requires a complex balance of audience persona work, expertise and style. Yes, it’s fun.