Our Insights

Successful podcasts aren’t the result of sitting in front of a mic and chatting away. In fact, a lot of work goes into creating storytelling that feels effortless and authentic.

The food-as-identity phenomenon starts, as many market-disrupting phenomena do, with millennials and digital technology.

Disconnected internal teams often can lead to disconnected client relationships. This is an issue many financial organizations face today. Fortunately, it’s solvable.

Know this: An audience-first approach is comprehensive. It should be part of your planning, from content strategy to content execution to distribution and analytics.

According to research from Pew, nearly a quarter of Americans have listened to a podcast in the past month.

Specialty denim brands and well-designed content marketing are forging a true-blue partnership that delivers niche-audience storytelling and sales.

This proprietary annual benchmark combines third-party data and an independent qualitative survey to track five crucial data sets: Trust; Authority; Expertise and Foresight; Visibility; and Content Leadership.

Covering food for pros who work in the industry requires a complex balance of audience persona work, expertise and style. Yes, it’s fun.

Imagination sat down with five Gen Zers in our Chicago HQ to get their take on how content marketers should—and definitely should not—try to connect with them.

While it’s clear that mobile changes how design is executed within a given format, it also allows us to experiment and define what it means to work within a new framework.

Last year, academics at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications in Evanston, Illinois, put forth a bold new framework with fascinating implications for content marketers.

Used properly, infographics offer a compelling way to appeal to visual learners and tell complicated stories in easily digested ways.