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Showing results 13 – 18 of 18

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Content Atomization: What It Is and How To Use It in Your Content Strategy

Every content marketer knows that creating content that’s valuable to your audience takes time. Whether it’s a blog post or a white paper, a podcast or a video, creating compelling content often involves strategy, research, interviews, sharp writing, keen editing, design and more. That’s a lot of work, so it only makes sense to get […]


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3 Trends, 3 Ideas and 3 Predictions for 2022

We’re already a month into the year, but better late than never when it comes to content marketing trends, ideas and predictions, right? These are mine. Subscribe to The Spark, our newsletter, and follow us on LinkedIn to join in these conversations and more throughout the year. 3 Predictions for 2022 1. One big celebrity […]


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How To Write Helpful Content Like a Journalist

If you’ve ever Googled how to do something, such as cleaning a cast iron skillet or asking for a raise, then you’ve likely enjoyed the benefits of service journalism. Or was it content marketing? Now that brands like Discover and publications like The New York Times are creating helpful content for readers, the distinction between […]


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Marketing Lessons From the Front Lines

The pandemic changed everything — not just in health care. Consumers have changed how they shop, how they buy and what they value. Companies and industries around the world are subsequently scrambling to shift how they operate, how they communicate and how they sell. As we move through rapid digital transformation and integrate shifting consumer […]


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Your Content Is Your Voice. So What Is Yours Saying?

Across the country, chief marketing officers are catching their breath. Finally. Holy hell, finally. After 18 months of pivots and recalibrations and budget changes and strategy rethinks, there’s finally a minute. A minute to look up to the sky and down to the ground and determine where the dust has settled. There’s a lot of […]


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Are You Reelin’ in the Ears?

Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. […]


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3 Ways to Achieve Brand Differentiation in Your Financial Services Marketing

In the world of financial services, there’s a lot of overlap across products and services. Banks and other finserv companies are also addressing a very broad audience. As a result, financial services content blends together, making brand differentiation even more difficult. “This is an industry that has always struggled to differentiate,” says Simona Covel, senior […]


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How to Do Email Marketing Like a Pro

If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.


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