Our Insights

If your momentum tends to flag, it could be that your goals are too boring.

Back when I was in journalism school at the University of Missouri, digital media was a hot new topic. The tried-and-true principles of writing and design weren’t quite working the same way on a computer as they did on magazines and newspapers. As a result, we were all—students, professors and working journalists—trying to figure out […]

No idea arrives fully formed. These questions can help you get it ready for showtime.

Podcasts are here to stay—but what will they look like in the future?  After outlining the history of podcasts and how to create a podcast, this is what Imagination’s Senior Audio Manager Peter Kosmal sees in the future of podcasts: Interactivity The future of audio will feature heightened interactivity. Over the course of the pandemic, […]

If you believe Elon Musk, artificial intelligence (AI) is a bigger threat to the human race than nuclear weapons. But before the machines gather the self-awareness and gumption to chuck us into the trash bin of time, it will first come for the SEOs.  For years, I’ve convinced myself that the technology might displace the […]

Full disclosure: Reviewers of business books do not read every word of every book. The stack of books never seems to get any smaller. Deadlines loom. And to be honest, business books are usually pretty formulaic: anecdote masquerading as meaningful example, what I see that no one else in history has ever seen, revolutionary methodology […]

It’s a great time to start a podcast. In 2021, there were 120 million podcast listeners in the U.S.—a number that Statista expects to grow to 160 million by 2023.  So what’s stopping you from launching your own?   If you’re intimidated, no need to worry. Creating a successful podcast can be within reach. Check out […]

When creating content for our clients, we often get questions about links. It’s easy to see why there’s confusion and uncertainty: They can have implications for search engine optimization (SEO), conversion rate optimization (CRO) and the overall user experience (UX). Those are all important components of content marketing!    So, without further ado, here are […]

Maybe you’re drawn to the twists and turns of Serial, the human interest stories of This American Life, or the news download offered by The Daily, but no matter what’s percolating through your AirPods, podcasts have your ear. And you’re not alone. More than 150 million Americans have listened to a podcast, which accounts for […]

A well-written social media post can cause you to stop scrolling, read it in its entirety, and maybe even take action. Even if your post includes a stunning image, you’ll need some strong copy to keep it engaging. Take National Geographic’s LinkedIn posts. You’d be hard pressed to find one image that wasn’t captivating, but […]

The success of your marketing depends on creativity. Some ideas to empower your team to be as creative as they can be.

Search engines are constantly coming up with new ways to serve information up to users.