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Showing results 1 – 12 of 18

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What Makes a Magazine a Magazine?

That’s the medium’s magic: It can be as mainstream or as niche as you need it to be, and it changes often enough to remain relevant.


Elderly woman holding a tablet talking to her doctor, telehealth meeting

Marketing Lessons From the Front Lines

The pandemic changed everything — not just in health care. Consumers have changed how they shop, how they buy and what they value. Companies and industries around the world are subsequently scrambling to shift how they operate, how they communicate and how they sell. As we move through rapid digital transformation and integrate shifting consumer […]


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Your Content Is Your Voice. So What Is Yours Saying?

Across the country, chief marketing officers are catching their breath. Finally. Holy hell, finally. After 18 months of pivots and recalibrations and budget changes and strategy rethinks, there’s finally a minute. A minute to look up to the sky and down to the ground and determine where the dust has settled. There’s a lot of […]


headphones and a blurred pink background

Are You Reelin’ in the Ears?

Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. […]


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3 Ways to Achieve Brand Differentiation in Your Financial Services Marketing

In the world of financial services, there’s a lot of overlap across products and services. Banks and other finserv companies are also addressing a very broad audience. As a result, financial services content blends together, making brand differentiation even more difficult. “This is an industry that has always struggled to differentiate,” says Simona Covel, senior […]


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How to Do Email Marketing Like a Pro

If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.


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